Prioritizing consumer trust helps prominent firms rise above the rest in Orange County.
THE MOST TRUSTWORTHY BRANDS
Here’s a look at the winners in each of the 10 categories within the 2014 Orange County Most Trustworthy Brands awards. Honorees are listed with their category and the top two finalists, ranked by the winner’s overall score for trustworthiness.
Scores are derived from a consumer survey asking about brands and their strengths/weaknesses in key consumer relationship attributes. The average score for trustworthiness was 103.2, up 3 percent in a year.
In-N-Out (Dining) – 109.9
Finalists: BJ’s, Baja Fresh
Costco (General Retail) –107.7
Finalists: Trader Joe’s, Target
CHOC Children’s (Health) –106.2
Finalists: UCI Medical Center, Kaiser
AAA Auto Club of Southern California(Consumer Professional Services) – 104.4
Finalists: Chase Bank, Wells Fargo
Apple (Technology) – 103.4
Finalists: Verizon, Microsoft
Knott’s Berry Farm(Entertainment/Hospitality)– 102.9
Finalists: Disneyland, Angel Stadium
Toyota (Automotive) – 101.0
Finalists: Ford, Lexus
The Salvation Army(Nonprofit) – 99.5
Finalists: Goodwill, YMCA
Vans (Apparel) – 99.3
Finalists: Oakley, Quiksilver
Cal State Fullerton(Education) – 98.1
Finalists: Chapman, UC Irvine
Sources: The Values Institute at DGWB, CSUF Center for Brand Values Communication and Research
The trust between company and consumer isn’t a business factor that shows up on the corporate balance sheet.
But numerous successful operations serving Orange County show that building brand loyalty creates an asset that pays long-running dividends.
The 2014 winners of the Orange County Most Trusted Brands awards have been announced – and in many categories the honorees are sort of no-brainers. That’s because these companies are the ones you enjoy doing business with…
… Weisman singles out Wing Lam – co-founder of the Wahoo’s Fish Taco, who was awarded the Most Trusted Brands’ manager of the year honors – as a prime example of who’s building brands the right way.