Promotions manager Peter Melton said the idea was to be more family-friendly and accessible than some other events in Dana Point.
When: Noon to 8 p.m. Saturday
Where: Sea Terrace Park, Pacific Coast Highway and Niguel Road, Dana Point
Cost: Admission is free. Food and beverages will be available for purchase.
Parking: Free parking will be available along Niguel Road and at Dana Hills High School, 33333 Golden Lantern. Free and paid parking will be at Salt Creek Beach park at Pacific Coast Highway and Ritz-Carlton Drive. A free round-trip shuttle will be available from Dana Hills High School to Sea Terrace Park between noon and 9 p.m.
On Saturday, locals will have the opportunity to taste and hear the evolution during the Dana Point Food, Wine & Music Festival at Sea Terrace Park.
The fest will provide what Melton describes as a smorgasbord of opportunities for people to experience wine, beer, music and art, as well as food from a dozen local restaurants. Admission is free. Guests will be charged only for things they purchase from vendors.
“It’s an opportunity to be exposed to a lot of beer and wine and food at a low cost and a beautiful setting,” Melton said.
The festival will feature a kids’ zone offering carnival games and bounce houses, plus an area where local artists will be painting or displaying their works.
On the music scene, there will be jazz players Max Bennett, Jazz Quest and Evan Stone; ’80s cover band the Spazmatics; classic-rock cover band Platinum Rockstars; and reggae band Smoothie Jones and the Red X.
More than a hundred vendors have signed on.
“It really is this something-for-everyone festival,” Melton said.
The event, last year called Taste of Doheny, previously ran in conjunction with a classic-car show. This year, at the direction of the City Council, the festival is in coordination with the city’s summer Concerts in the Park series, for which EventWerks is a beverage vendor, Melton said.
Though the festival isn’t the same day as Sunday’s concert at Sea Terrace by tribute band ABBA Fab, the decision to coordinate the two capitalizes on the resources the city already has paid for to present the concert, such as stages and insurance, Melton said.
The festival is the first of three events in Dana Point coordinated by EventWerks. Coming up are the Dana Point Chili Cook Off & Country Jamboree on Aug. 17 and the California Celtic Classic Highlands Games & Festival on Aug. 24-25. Both are at Sea Terrace Park.